Work Type: Media & Influencer Relations

Colorado Community Health Network | Branding and Marketing

Our Role

Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign

The Challenge

The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.

Our Solution

Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.

Results

Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.

Writing Sample

“Make a difference, not just a living.

“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.

“Your dream job is calling. Answer it.”
(see more)

Link:
Mission Driven Careers site

Medical Simulation Corp.

Our Role

Writer and Campaign Strategist with Pushkin Public Relations, Suspect Sepsis, Save Lives Campaign

The Challenge

Medical Simulation Corp., in partnership with the Sepsis Alliance, sought to increase public awareness about sepsis, a life-threating condition that arises when the body’s response to an infection injures its own tissues and organs.

Our Solution

Brand Communications joined with Pushkin Public Relations to concept and execute a public awareness campaign to alert medical professionals and the public to sepsis. The campaign included research, branding, messaging, a website, online advertising, social media, media relations, and a launch event at University of Colorado Hospital.

Writing Sample

“Colorado Governor John Hickenlooper, on behalf of the citizens of Colorado, today recognized the deadly impact of sepsis by declaring September 13, 2014 “Colorado Sepsis Awareness Day.” Sepsis is a medical emergency that can affect anyone. It is the third leading cause of death in the United States, after heart attacks and cancer. In Colorado alone this year, 12,000 people will be diagnosed with sepsis, and 3,000 people will pass away from the condition….” (see more…)

Results

Media relations results included stories in the Denver Post, i-News Network, and the Wheatridge Transcript, as well as a television interview on Fox News.

 

Links:
Suspect Sepsis campaign

AvaSure

Our role

Media Relations

The Challenge

Each year, between 700,000 and 1 million patients in the U.S. fall in the hospital, resulting in fractures, internal bleeding or worse — as well as increased healthcare utilization and costs. AvaSure needed to reach Chief Nursing Officers, Nurse Managers and hospital Directors of Patient Quality with the news that the AvaSys remote patient monitoring technology is the only clinically proven intervention that can significantly reduce patient falls as well hospital staffing costs.

Our Solution

Brand Communications implemented a proactive media relations campaign to connect company executives and customers with leading health care trade publications, as well as local publications in individual hospital markets.

Results

Since the engagement began, AvaSure has secured a number of positive media placements in publications such as Becker’s Hospital Review, Healthcare Risk Management, and Nurse.com, as well as television and print publications in Nebraska and Iowa.
Taxonomies:

 

Links:
AvaSure in the News