Topic Type: Health Quality & Safety

Blue Health Intelligence

Our Role

Senior Product Marketing Manager

The Challenge

Blue Health Intelligence (BHI) sells employer analytics, risk adjustment analytics, transparency analytics, and benchmarking solutions to Blue Cross Blue Shield health plans. Each product needs marketing support at every stage of the customer journey.

Our Solution

Rachel Brand worked for BHI as a product marketing manager for three years, producing sell sheets, battle cards, case studies, videos, webinars and web content to build awareness, interest and engagement. She also managed BHI’s involvement in several exclusive Blue plan conferences.

Writing Sample

Q. Why is valid and comparable race, ethnicity, and language (REL) data so important?

A. Almost every commercial payer is looking to address ethnic and racial health disparities. The pandemic was a global wakeup call, revealing the true impact of unequal access to quality care and other components of good health. REL data creates a common jumping-off point so that everyone knows the nature of the challenge, on both a population level as well as the individual member level.

Links:

Whyzen Analytics Sell Sheet

Whyzen Analytics Placemat, for show and tell at conferences

Whyzen Analytics Video

Race, Ethnicity and Language Data Q & A

AHIP Webinar project management and marketing: The Critical Role of Wide-Ranging Data and Analytics for Health Equity

 

 

Colorado BioScience Association

Our Role

Writer, Publications Manager

The Challenge

CBSA produces BioScience Colorado, an annual magazine about the state of Colorado’s biotechnology and medical device industries.

Our Solution

CBSA hired Brand Communications to manage the publication of BioScience Colorado, and write and edit stories.

Writing Sample

“The 37-year-old graduate student sat on a stool in a molecular biology lab one late night in 1989 and stared at a gel.

“Craig Tuerk was tired and had been running experiments for 18 hours straight, and with growing excitement scribbled down chemical sequences.

“If what he saw were true, his experiment reproduced a result that nature had taken thousands of years to produce. By sifting and resifting molecules, he found a sequence of molecules that fit a protein like a hand in a glove, stopping DNA from replicating. He also found several unexpected sequences out of 56,000 possibilities that could equally fit the protein like a key in a lock.

“The result was totally surprising, and Tuerk had an astounding insight. Using this process, he thought, he could find nucleic acids that can bind very tightly to any protein, and maybe he could find a way to intercept proteins that cause disease.”

 

Colorado Community Health Network | Branding and Marketing

Our Role

Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign

The Challenge

The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.

Our Solution

Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.

Results

Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.

Writing Sample

“Make a difference, not just a living.

“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.

“Your dream job is calling. Answer it.”
(see more)

Link:
Mission Driven Careers site