Colorado BioScience Association

Our Role

Writer, Publications Manager

The Challenge

CBSA produces BioScience Colorado, an annual magazine about the state of Colorado’s biotechnology and medical device industries.

Our Solution

CBSA hired Brand Communications to manage the publication of BioScience Colorado, and write and edit stories.

Writing Sample

“The 37-year-old graduate student sat on a stool in a molecular biology lab one late night in 1989 and stared at a gel.

“Craig Tuerk was tired and had been running experiments for 18 hours straight, and with growing excitement scribbled down chemical sequences.

“If what he saw were true, his experiment reproduced a result that nature had taken thousands of years to produce. By sifting and resifting molecules, he found a sequence of molecules that fit a protein like a hand in a glove, stopping DNA from replicating. He also found several unexpected sequences out of 56,000 possibilities that could equally fit the protein like a key in a lock.

“The result was totally surprising, and Tuerk had an astounding insight. Using this process, he thought, he could find nucleic acids that can bind very tightly to any protein, and maybe he could find a way to intercept proteins that cause disease.”

 

Colorado Community Health Network | Branding and Marketing

Our Role

Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign

The Challenge

The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.

Our Solution

Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.

Results

Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.

Writing Sample

“Make a difference, not just a living.

“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.

“Your dream job is calling. Answer it.”
(see more)

Link:
Mission Driven Careers site

Water Research Foundation

Our Role

Writer

The Challenge

The Water Research Foundation produces annual reports, weekly news articles, fact sheets, and corporate brochures that provide easy-to-read explanations of the latest research into water and climate change, endocrine-disrupting compounds, water infrastructure, treatment and filtration processes, and the water-energy nexus.

Our Solution

The Water Research Foundation hired Sigler Communications to write annual reports, news articles, fact sheets and corporate brochures. Brand Communications furnished the writing for these projects.

Writing Sample

“We take clean, affordable drinking water for granted. Always.

“Yet it might not be that way forever.

“People in a small Colorado town learned firsthand about life without tap water when salmonella infected their source water in 2008. For three weeks, Alamosa residents were restricted to one gallon of water a day. Bottled water supplies were stripped off shelves. Restaurants, car washes, and beauty salons closed. Families ate off paper plates, cooked microwave meals, and bathed in their single gallon.

“Fortunately, such disease outbreaks are rare in the United States, thanks to a sophisticated water infrastructure and advanced water treatment techniques. Alamosa’s situation reminds us that water is precious, and keeping it safe and plentiful is critically important to our well-being and our livelihoods.”

Links:
Annual Report PDF
The Science Behind Drinking Water PDF
The Value of Water PDF
Why Invest PDF