Media Relations and Training
As former reporters, we know the power of the press to shape opinions, raise and calm alarm and generate awareness. We know first-hand how reporters think and how newsrooms work. We help you:
- Develop media plans that pair story angles, spokespeople and media outlets to a timeline
- Hone powerful speaking points that address key issues
- Ensure your spokespeople are on point
- Develop online media toolkits: FAQs, fact sheets, executive bios, infographics, visuals, videos
- Pitch stories, coordinate interviews, follow up and track results
In 2019, Brand Communications generated for clients $4.3 million in Advertising Value Equivalency through earned media placements.
source: Meltwater
Writing and Editing
Through original reporting and research, we create news articles, feature articles, blog posts, reports, policy briefs, editorials, outreach materials, website content and other publications.
We also can help you revise existing materials produced in house. Consider us a second pair of eyes or a substantive editor to critique content and structure of drafted documents, provide editing to improve readability and flow or to proof-read documents before publication.
Strategic Communications
Successful communications programs start with the right strategies to meet your goals and objectives. We work closely with you to understand what you want to achieve and help you determine the best communications strategies and tactics to meet those goals.
We provide:
- Plan development and counsel
- Message development
- Content development, including earned, owned and paid media
- Development of related visual assets: logo, photo library, videos
- Coordination of public meetings/information open houses/launch events
- Speech and presentation writing
- Partner outreach and activation
- Meeting facilitation