Work Type: Campaign Management

Public Health Institute at Denver Health

Our Role

Marketing and Communications Manager

The Challenge

The Public Health Institute at Denver Health (formerly Denver Public Health) is a busy local public health agency with data collection, education and clinics serving Denver County’s 700,000 residents.

Our Solution

I led marketing and PR, supervising two staff and a half dozen agencies and contractors. We worked within a highly matrixed government agency balancing multiple grant programs and public health crises. My team designed and implemented multi-channel integrated campaigns to support public health communications goals. Topics:

  • Sexually transmitted infection testing and treatment
  • Hepatitis C treatment
  • Binge drinking
  • Hepatitis A epidemic among people experiencing homelessness
  • Tuberculosis contact tracing
  • Measles case detection
  • Gun violence
  • Depression

Results

The $200,000 paid HPV media campaign resulted in 400,000 website visits and 15 million impressions.

Media relations work resulted in more than 475 stories placed with $3.4 million in ad value equivalency.

The website team updated or wrote 25 new pages and increased our organic search performance by 5%

Writing Sample

More than one in four Denver adults (27 percent) binge drinks, according to new data released by Denver Public Health.  What’s more, the people who drink excessively in Denver make up a greater portion of the adult population than in any other comparable Western city.  And while the health effects of alcohol are common knowledge, experts say that in Denver, proven strategies to limit alcohol use are underutilized.

“Most of us use alcohol – we’re very familiar with it, hence we don’t see it,” says Dr. Bill Burman, executive director of Denver Public Health. “But let me be clear: Denver has a drinking problem.”

Links

Press release: Denver Has a Drinking Problem

Press release: 700 Youth Harmed by Gun Violence Each Year

Press release: Denver’s Rate of STDs Continues to Climb

Press release: Health Department Warns of Measles Exposure in Denver

Campaign Ad: Facebook: Test Yourself Before You Undress Yourself and on YouTube

 

 

Blue Health Intelligence

Our Role

Senior Product Marketing Manager

The Challenge

Blue Health Intelligence (BHI) sells employer analytics, risk adjustment analytics, transparency analytics, and benchmarking solutions to Blue Cross Blue Shield health plans. Each product needs marketing support at every stage of the customer journey.

Our Solution

Rachel Brand worked for BHI as a product marketing manager for three years, producing sell sheets, battle cards, case studies, videos, webinars and web content to build awareness, interest and engagement. She also managed BHI’s involvement in several exclusive Blue plan conferences.

Writing Sample

Q. Why is valid and comparable race, ethnicity, and language (REL) data so important?

A. Almost every commercial payer is looking to address ethnic and racial health disparities. The pandemic was a global wakeup call, revealing the true impact of unequal access to quality care and other components of good health. REL data creates a common jumping-off point so that everyone knows the nature of the challenge, on both a population level as well as the individual member level.

Links:

Whyzen Analytics Sell Sheet

Whyzen Analytics Placemat, for show and tell at conferences

Whyzen Analytics Video

Race, Ethnicity and Language Data Q & A

AHIP Webinar project management and marketing: The Critical Role of Wide-Ranging Data and Analytics for Health Equity

 

 

Colorado Community Health Network | Branding and Marketing

Our Role

Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign

The Challenge

The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.

Our Solution

Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.

Results

Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.

Writing Sample

“Make a difference, not just a living.

“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.

“Your dream job is calling. Answer it.”
(see more)

Link:
Mission Driven Careers site