Our Role
Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign
The Challenge
The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.
Our Solution
Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.
Results
Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.
Writing Sample
“Make a difference, not just a living.
“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.“Your dream job is calling. Answer it.”
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