Our Role
Writer and Campaign Strategist with Pushkin Public Relations, Suspect Sepsis, Save Lives Campaign
The Challenge
Medical Simulation Corp., in partnership with the Sepsis Alliance, sought to increase public awareness about sepsis, a life-threating condition that arises when the body’s response to an infection injures its own tissues and organs.
Our Solution
Brand Communications joined with Pushkin Public Relations to concept and execute a public awareness campaign to alert medical professionals and the public to sepsis. The campaign included research, branding, messaging, a website, online advertising, social media, media relations, and a launch event at University of Colorado Hospital.
Writing Sample
“Colorado Governor John Hickenlooper, on behalf of the citizens of Colorado, today recognized the deadly impact of sepsis by declaring September 13, 2014 “Colorado Sepsis Awareness Day.” Sepsis is a medical emergency that can affect anyone. It is the third leading cause of death in the United States, after heart attacks and cancer. In Colorado alone this year, 12,000 people will be diagnosed with sepsis, and 3,000 people will pass away from the condition….” (see more…)
Results
Media relations results included stories in the Denver Post, i-News Network, and the Wheatridge Transcript, as well as a television interview on Fox News.
Links:
Suspect Sepsis campaign
