Topic Type: Public Health

Public Health Institute at Denver Health

Our Role

Marketing and Communications Manager

The Challenge

The Public Health Institute at Denver Health (formerly Denver Public Health) is a busy local public health agency with data collection, education and clinics serving Denver County’s 700,000 residents.

Our Solution

I led marketing and PR, supervising two staff and a half dozen agencies and contractors. We worked within a highly matrixed government agency balancing multiple grant programs and public health crises. My team designed and implemented multi-channel integrated campaigns to support public health communications goals. Topics:

  • Sexually transmitted infection testing and treatment
  • Hepatitis C treatment
  • Binge drinking
  • Hepatitis A epidemic among people experiencing homelessness
  • Tuberculosis contact tracing
  • Measles case detection
  • Gun violence
  • Depression

Results

The $200,000 paid HPV media campaign resulted in 400,000 website visits and 15 million impressions.

Media relations work resulted in more than 475 stories placed with $3.4 million in ad value equivalency.

The website team updated or wrote 25 new pages and increased our organic search performance by 5%

Writing Sample

More than one in four Denver adults (27 percent) binge drinks, according to new data released by Denver Public Health.  What’s more, the people who drink excessively in Denver make up a greater portion of the adult population than in any other comparable Western city.  And while the health effects of alcohol are common knowledge, experts say that in Denver, proven strategies to limit alcohol use are underutilized.

“Most of us use alcohol – we’re very familiar with it, hence we don’t see it,” says Dr. Bill Burman, executive director of Denver Public Health. “But let me be clear: Denver has a drinking problem.”

Links

Press release: Denver Has a Drinking Problem

Press release: 700 Youth Harmed by Gun Violence Each Year

Press release: Denver’s Rate of STDs Continues to Climb

Press release: Health Department Warns of Measles Exposure in Denver

Campaign Ad: Facebook: Test Yourself Before You Undress Yourself and on YouTube

 

 

Colorado Community Health Network | Branding and Marketing

Our Role

Marketing Campaign Strategist with Pushkin Public Relations, Mission Driven Careers campaign

The Challenge

The Colorado Community Health Network sought to increase the number of physicians, nurses, physicians assistants, administrators, and support personnel seeking employment at the state’s federally qualified health centers.

Our Solution

Brand Communications and Public Public Relations created a workforce recruitment campaign to attract candidates to safety net clinics. The branding and marketing campaign included research, branding, messaging, digital content, posters, brochures, online advertising, social media and media relations.

Results

Media relations results included stories in the Denver Business Journal, Colorado Springs Business Journal, Health Policy Solutions, and the Denver Post, as well as television interviews on 9News, Univision, Fox News, and KWGN. An external communications strategy helped CCHN stay in touch with recruits, and the website now attracts several thousand unique visitors per month. As a result of the campaign, the amount of time that positions stayed open dropped from 5.3 months to 3.5 months, while a greater number of unsolicited resumes were received.

Writing Sample

“Make a difference, not just a living.

“You want to inspire and be inspired.
You want to shape the future of health care.
You want to follow your passion.

“Your dream job is calling. Answer it.”
(see more)

Link:
Mission Driven Careers site

Colorado School of Public Health

Our Role

Writer

The Challenge

CSPH wants to position itself to students, professors, and prospective students as one of the nation’s leading universities of public health.

Our Solution

CSPH engaged Brand Communications write articles about the achievements of CSPH students and faculty. Topics covered include childhood health and wellness, occupational health, global health, and poverty eradication.

Results

CSPH has expanded its library of articles for and about students, while highlighting innovative programs and approaches to public health challenges.

Writing Sample

“Personal weakness.  Heritable condition.  Environmental outcome.

“Such are our views of obesity, a physical state few Americans are comfortable with yet an increasing number are living with.

“‘Next to tobacco, obesity is the biggest single behavior-related risk factor for many diseases,’ said Dr. Tim Byers, associate dean for Public Health Practice and professor of Epidemiology at the Colorado School of Public Health, and associate director for Cancer Prevention and Control, University of Colorado Cancer Center. ‘Obesity drives heart disease, cancer, diabetes, arthritis – that’s about half of our chronic diseases. Obesity presents a tremendous opportunity for us to improve health.’ ”

Links:
Obesity Symposium: Experts Survey Obesity Landscape, Tools, Solutions

Building Community Self-Sufficiency, One Handmade Light at a Time

Family Dinner Conversation Leads to Research of Farm-to-Table Job Hazards