Our Role
Senior Product Marketing Manager
The Challenge
Blue Health Intelligence (BHI) sells employer analytics, risk adjustment analytics, transparency analytics, and benchmarking solutions to Blue Cross Blue Shield health plans. Each product needs marketing support at every stage of the customer journey.
Our Solution
Rachel Brand worked for BHI as a product marketing manager for three years, producing sell sheets, battle cards, case studies, videos, webinars and web content to build awareness, interest and engagement. She also managed BHI’s involvement in several exclusive Blue plan conferences.
Writing Sample
Q. Why is valid and comparable race, ethnicity, and language (REL) data so important?
A. Almost every commercial payer is looking to address ethnic and racial health disparities. The pandemic was a global wakeup call, revealing the true impact of unequal access to quality care and other components of good health. REL data creates a common jumping-off point so that everyone knows the nature of the challenge, on both a population level as well as the individual member level.
Links:
Whyzen Analytics Sell Sheet
Whyzen Analytics Placemat, for show and tell at conferences
Whyzen Analytics Video
Race, Ethnicity and Language Data Q & A
AHIP Webinar project management and marketing: The Critical Role of Wide-Ranging Data and Analytics for Health Equity
Our Role
Writer, Publications Manager
The Challenge
CBSA produces BioScience Colorado, an annual magazine about the state of Colorado’s biotechnology and medical device industries.
Our Solution
CBSA hired Brand Communications to manage the publication of BioScience Colorado, and write and edit stories.
Writing Sample
“The 37-year-old graduate student sat on a stool in a molecular biology lab one late night in 1989 and stared at a gel.
“Craig Tuerk was tired and had been running experiments for 18 hours straight, and with growing excitement scribbled down chemical sequences.
“If what he saw were true, his experiment reproduced a result that nature had taken thousands of years to produce. By sifting and resifting molecules, he found a sequence of molecules that fit a protein like a hand in a glove, stopping DNA from replicating. He also found several unexpected sequences out of 56,000 possibilities that could equally fit the protein like a key in a lock.
“The result was totally surprising, and Tuerk had an astounding insight. Using this process, he thought, he could find nucleic acids that can bind very tightly to any protein, and maybe he could find a way to intercept proteins that cause disease.”
Our role
Writer, Case Studies and a Book
The Challenge
Baxa Corporation offered a broad range of products, systems, and professional services for almost every facet of hospital pharmacy compounding and dispensing of fluid medications.
Our Solution
Baxa Corporation hired Brand Communications to write case studies about the use of their pharmacy automation products. Brand Communications was also hired to research and write a book about company founder Brian Baldwin.
Writing Sample
“To serve this busy infusion center, the oncology pharmacy processes as many as 85 orders a day. For any pharmacy, preparing chemotherapy doses requires adherence to strict protocols so that the cleanroom environment remains clean and uncontaminated – and technicians stay safe – while handling these hazardous medications. Adding to the intensity of this work environment, these compounded sterile preparations (CSPs) are customized for each patient and have a limited shelf life. Further, they can cost thousands of dollars per dose. In fact, the majority of Peninsula Regional Medical Center’s $28 million annual pharmacy budget is devoted to chemotherapy preparations.”
Links:
Baxa – Clarian Case Study PDF
Baxa – NeoThrive St Elizabeth’s Regional Hospital Case Study PDF
Baxa – Peninsula Regional Medical Center Case Study PDF
Today’s Medical Developments – Bylined Article PDF