Our Role
Senior Product Marketing Manager
The Challenge
Blue Health Intelligence (BHI) sells employer analytics, risk adjustment analytics, transparency analytics, and benchmarking solutions to Blue Cross Blue Shield health plans. Each product needs marketing support at every stage of the customer journey.
Our Solution
Rachel Brand worked for BHI as a product marketing manager for three years, producing sell sheets, battle cards, case studies, videos, webinars and web content to build awareness, interest and engagement. She also managed BHI’s involvement in several exclusive Blue plan conferences.
Writing Sample
Q. Why is valid and comparable race, ethnicity, and language (REL) data so important?
A. Almost every commercial payer is looking to address ethnic and racial health disparities. The pandemic was a global wakeup call, revealing the true impact of unequal access to quality care and other components of good health. REL data creates a common jumping-off point so that everyone knows the nature of the challenge, on both a population level as well as the individual member level.
Links:
Whyzen Analytics Placemat, for show and tell at conferences
Race, Ethnicity and Language Data Q & A
AHIP Webinar project management and marketing: The Critical Role of Wide-Ranging Data and Analytics for Health Equity
