Client Type: Health Technology

Baxa Corporation

Our role

Writer, Case Studies and a Book

The Challenge

Baxa Corporation offered a broad range of products, systems, and professional services for almost every facet of hospital pharmacy compounding and dispensing of fluid medications.

Our Solution

Baxa Corporation hired Brand Communications to write case studies about the use of their pharmacy automation products. Brand Communications was also hired to research and write a book about company founder Brian Baldwin.

Writing Sample

“To serve this busy infusion center, the oncology pharmacy processes as many as 85 orders a day. For any pharmacy, preparing chemotherapy doses requires adherence to strict protocols so that the cleanroom environment remains clean and uncontaminated – and technicians stay safe – while handling these hazardous medications. Adding to the intensity of this work environment, these compounded sterile preparations (CSPs) are customized for each patient and have a limited shelf life. Further, they can cost thousands of dollars per dose. In fact, the majority of Peninsula Regional Medical Center’s $28 million annual pharmacy budget is devoted to chemotherapy preparations.”

Links:
Baxa – Clarian Case Study PDF
Baxa – NeoThrive St Elizabeth’s Regional Hospital Case Study PDF
Baxa – Peninsula Regional Medical Center Case Study PDF
Today’s Medical Developments – Bylined Article PDF

Medical Simulation Corp.

Our Role

Writer and Campaign Strategist with Pushkin Public Relations, Suspect Sepsis, Save Lives Campaign

The Challenge

Medical Simulation Corp., in partnership with the Sepsis Alliance, sought to increase public awareness about sepsis, a life-threating condition that arises when the body’s response to an infection injures its own tissues and organs.

Our Solution

Brand Communications joined with Pushkin Public Relations to concept and execute a public awareness campaign to alert medical professionals and the public to sepsis. The campaign included research, branding, messaging, a website, online advertising, social media, media relations, and a launch event at University of Colorado Hospital.

Writing Sample

“Colorado Governor John Hickenlooper, on behalf of the citizens of Colorado, today recognized the deadly impact of sepsis by declaring September 13, 2014 “Colorado Sepsis Awareness Day.” Sepsis is a medical emergency that can affect anyone. It is the third leading cause of death in the United States, after heart attacks and cancer. In Colorado alone this year, 12,000 people will be diagnosed with sepsis, and 3,000 people will pass away from the condition….” (see more…)

Results

Media relations results included stories in the Denver Post, i-News Network, and the Wheatridge Transcript, as well as a television interview on Fox News.

 

Links:
Suspect Sepsis campaign

TriZetto

Our Role

Writer, Campaign Manager

The Challenge

TriZetto provides information technology that allow payors and providers to administer care, manage networks, and transform care for value-based payments. In order to excite employees about innovation, TriZetto implemented an employee and client engagement initiative titled “Voice of the Client.”

Our Solution

TriZetto hired Brand Communications to concept and execute employee communications to generate excitement about “Voice of the Client.” The campaign included desk drops, posters, enewsletter articles, and case studies.

Writing Sample

“Forward-looking health plans are putting patients – their ultimate customers – at the forefront of their business strategies.

“Likewise, we at the TriZetto Group are reshaping our business around our clients. That’s why we launched the Voice of the Client initiative, a best practice among Fortune 500 companies.

“Voice of the Client is a systematic approach to gathering client feedback; analyzing it to discover areas of opportunity; and then delivering it throughout our organization to optimize our existing products and services. Voice of the Client also involves reporting our activities internally and externally, so that clients can see the changes they’re driving.”