Our Role
Writer, Campaign Manager
The Challenge
TriZetto provides information technology that allow payors and providers to administer care, manage networks, and transform care for value-based payments. In order to excite employees about innovation, TriZetto implemented an employee and client engagement initiative titled “Voice of the Client.”
Our Solution
TriZetto hired Brand Communications to concept and execute employee communications to generate excitement about “Voice of the Client.” The campaign included desk drops, posters, enewsletter articles, and case studies.
Writing Sample
“Forward-looking health plans are putting patients – their ultimate customers – at the forefront of their business strategies.
“Likewise, we at the TriZetto Group are reshaping our business around our clients. That’s why we launched the Voice of the Client initiative, a best practice among Fortune 500 companies.
“Voice of the Client is a systematic approach to gathering client feedback; analyzing it to discover areas of opportunity; and then delivering it throughout our organization to optimize our existing products and services. Voice of the Client also involves reporting our activities internally and externally, so that clients can see the changes they’re driving.”
