Our Role
Writer
The Challenge
AORN and the AORN Foundation produce annual reports, weekly news articles, and bylined articles that address the importance of registered perioperative nurses in keeping patients safe.
Our Solution
AORN and the AORN Foundation hired Brand Communications to write annual reports, solicitations for donations, and bylined articles for AORN leadership.
Writing Sample
“Every year, millions of people go into surgery in hospitals, ambulatory surgery centers and even physicians’ offices. Whether the event is planned or an emergency, no matter the location of care, a perioperative nurse stands beside the patient, advocating for the best possible outcome.”
Links:
Practical Strategies to Prevent Surgical Sharps Injuries
AORN Annual Reports
AORN Foundation Annual Report 2013
4 Must-Haves to Prevent Medication Errors PDF
Practical Strategies to Prevent Sharps Injuries PDF
AORN Foundation Annual Report PDF
AORN Annual Report 2012 PDF
AORN Annual Report 2011 PDF
5 Steps to Improving OR Turnaround Time PDF
5 Hidden Causes of SSIs PDF
Our role
Writer, AARP Bulletin
The Challenge
AARP produces AARP Bulletin, a monthly publication that gives 50-and-over readers valuable insights into the news that is transforming their lives.
Our Solution
AARP hired Brand Communications to write about ElderWatch, an AARP Foundation program.
Results
The ElderWatch story was among the most clicked-on stories of the month.
Writing sample
“When Barbara Latzer, 78, received a telemarketing call for a medical alert necklace subscription at $49 a month, she immediately said, ‘I can’t afford that.’
“But for the next two months, Barbara and her husband Raymond, 82, both legally blind, were barraged with calls. ‘Pay $248 to cancel the service.’ ‘We’re not going to let you get out of this.’ ‘We’ll call you day and night.’”
Links:
Elderwatch Battles Consumer Fraud
PDF
Our Role
Writer, State Legislatures
The Challenge
NCSL produces State Legislatures magazine, a monthly publication about new approaches to state policy problems.
Our Solution
State Legislatures hired Brand Communications to cover health reform, pharmaceutical marketing, and Medicaid innovation.
Writing Sample
“So after a dozen years of simmering on the national back burner, talk of health care reform is boiling. Pollsters call it the top domestic voter issue, and it may become our next president’s top domestic reform bill.
“‘It’s on the front burner, and the water’s probably boiling over and spilling onto the stove and making flames,’ says Len Nichols, director of the health policy program at the New America Foundation.”
Links:
Campaigning on Healthcare PDF
Drugs, Just a Click Away PDF
Facing the Future, States Prepare for Exchanges PDF
Feds Fight, States Act PDF
Marketing Drugs, Debating the Real Cost PDF
Overhaul Rx PDF