Our role
Media Relations
The Challenge
Each year, between 700,000 and 1 million patients in the U.S. fall in the hospital, resulting in fractures, internal bleeding or worse — as well as increased healthcare utilization and costs. AvaSure needed to reach Chief Nursing Officers, Nurse Managers and hospital Directors of Patient Quality with the news that the AvaSys remote patient monitoring technology is the only clinically proven intervention that can significantly reduce patient falls as well hospital staffing costs.
Our Solution
Brand Communications implemented a proactive media relations campaign to connect company executives and customers with leading health care trade publications, as well as local publications in individual hospital markets.
Results
Since the engagement began, AvaSure has secured a number of positive media placements in publications such as Becker’s Hospital Review, Healthcare Risk Management, and Nurse.com, as well as television and print publications in Nebraska and Iowa.
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AvaSure in the News
