Our role
Writer
The Challenge
Press Ganey produces a Press Ganey Partners, a bimonthly magazine for clients about proven best practices in health care improvement.
Our Solution
Press Ganey hired Brand Communications to cover health reform and improvement in patient satisfaction scores for Press Ganey Partners.
Writing Sample
“While the sheer number of accountable care organizations is low, ‘it’s a small but very influential part of the market,’ says Paul Ginsburg, president of the Center for Studying Health System Change. ‘Everybody is watching it.’
Almost every day a group of physicians or hospitals inks a contract with an insurer to become a commercial ACO, and a Medicare pilot of the concept – still in its infancy – is already bursting at the seams.”