Our Role

Marketing and Communications Manager

The Challenge

The Public Health Institute at Denver Health (formerly Denver Public Health) is a busy local public health agency with data collection, education and clinics serving Denver County’s 700,000 residents.

Our Solution

I led marketing and PR, supervising two staff and a half dozen agencies and contractors. We worked within a highly matrixed government agency balancing multiple grant programs and public health crises. My team designed and implemented multi-channel integrated campaigns to support public health communications goals. Topics:

  • Sexually transmitted infection testing and treatment
  • Hepatitis C treatment
  • Binge drinking
  • Hepatitis A epidemic among people experiencing homelessness
  • Tuberculosis contact tracing
  • Measles case detection
  • Gun violence
  • Depression

Results

The $200,000 paid HPV media campaign resulted in 400,000 website visits and 15 million impressions.

Media relations work resulted in more than 475 stories placed with $3.4 million in ad value equivalency.

The website team updated or wrote 25 new pages and increased our organic search performance by 5%

Writing Sample

More than one in four Denver adults (27 percent) binge drinks, according to new data released by Denver Public Health.  What’s more, the people who drink excessively in Denver make up a greater portion of the adult population than in any other comparable Western city.  And while the health effects of alcohol are common knowledge, experts say that in Denver, proven strategies to limit alcohol use are underutilized.

“Most of us use alcohol – we’re very familiar with it, hence we don’t see it,” says Dr. Bill Burman, executive director of Denver Public Health. “But let me be clear: Denver has a drinking problem.”

Links

Press release: Denver Has a Drinking Problem

Press release: 700 Youth Harmed by Gun Violence Each Year

Press release: Denver’s Rate of STDs Continues to Climb

Press release: Health Department Warns of Measles Exposure in Denver

Campaign Ad: Facebook: Test Yourself Before You Undress Yourself and on YouTube