Our Role
Writer
The Challenge
The Water Research Foundation produces annual reports, weekly news articles, fact sheets, and corporate brochures that provide easy-to-read explanations of the latest research into water and climate change, endocrine-disrupting compounds, water infrastructure, treatment and filtration processes, and the water-energy nexus.
Our Solution
The Water Research Foundation hired Sigler Communications to write annual reports, news articles, fact sheets and corporate brochures. Brand Communications furnished the writing for these projects.
Writing Sample
“We take clean, affordable drinking water for granted. Always.
“Yet it might not be that way forever.
“People in a small Colorado town learned firsthand about life without tap water when salmonella infected their source water in 2008. For three weeks, Alamosa residents were restricted to one gallon of water a day. Bottled water supplies were stripped off shelves. Restaurants, car washes, and beauty salons closed. Families ate off paper plates, cooked microwave meals, and bathed in their single gallon.
“Fortunately, such disease outbreaks are rare in the United States, thanks to a sophisticated water infrastructure and advanced water treatment techniques. Alamosa’s situation reminds us that water is precious, and keeping it safe and plentiful is critically important to our well-being and our livelihoods.”
Links:
Annual Report PDF
The Science Behind Drinking Water PDF
The Value of Water PDF
Why Invest PDF
Our Role
Writer, Charting Nursing’s Future, a publication of the Robert Wood Johnson Foundation.
The Challenge
Propensity LLC produces Charting Nursing’s Future, a publication that aims to inform hospital executives, state and national lawmakers, nursing and nursing education leaders, and other policy-makers about a wide range of issues relating to the nursing shortage and the role of nurses in building a culture of health.
Our Solution
The publication’s managing editor and contract manager, Propensity, hired Brand Communications to serve as lead writer on Charting Nursing’s Future, a look at nursing from the policy perspective. Launched in 2005 by the Robert Wood Johnson Foundation, the policy briefs were designed to educate and inform the public, including legislators, policymakers, hospital executives, and nursing education leaders.
Writing sample
“The United States spends far more on health care than other developed countries yet lags behind in key indicators of the health of its people. Insufficient access prevents many Americans from receiving care, and social, economic, and environmental factors that engender chronic conditions—a major driver of health care costs—go unaddressed. Employers and their employees suffer the consequences of this imbalance, enduring unsustainable increases in the cost of health care.
This landscape is starting to change. Momentum is building for a wide array of worksite-based care delivery and preventive health experiments that target access, wellness, cost-reduction, and safety. Studies of these initiatives’ financial return on investment (ROI) provide widely varying results, but a consensus is emerging that such programs pay off in many ways.”
Links:
Charting Nursing’s Future #25 PDF
Charting Nursing’s Future #26 PDF
Charting Nursing’s Future #28: When Disaster Strikes
Hurricane-Battered Hospital Offers Lessons in Disaster Preparedness
The Next Disaster: Are You Ready?
Our Role
Campaign Manager with Sabine Kortals, Brush With Me
The Challenge
The Delta Dental of Colorado Foundation sought to reduce the incidence of tooth decay in Colorado children by funding a multi-year education campaign, Brush with Me.
Our Solution
DDCF hired Brand Communications and SabineInk to launch and manage a bi-lingual public awareness campaign that included advertising, events, media relations, partnerships, and parent education.
Campaign Sample
“Parents can help prevent painful tooth decay
- Make it a family habit to brush together
- Your kids will want to brush if you brush, too.
“Padres pueden prevenir caries dolorosas.
- Haz cepillar los dientes un hábito familiar.
- Tus hijos van a querer cepillar sus dientos si tú tambien te cepillas los tuyos.”
Results
In the first six months of the campaign, it generated 250,000 earned media impressions; more than 3,000 one-on-one interactions at events; 733,000 impressions of public service announcements and more than 5 million ad impressions.