Our Role

Writer, Charting Nursing’s Future, a publication of the Robert Wood Johnson Foundation.

The Challenge

Propensity LLC produces Charting Nursing’s Future, a publication that aims to inform hospital executives, state and national lawmakers, nursing and nursing education leaders, and other policy-makers about a wide range of issues relating to the nursing shortage and the role of nurses in building a culture of health.

Our Solution

The publication’s managing editor and contract manager, Propensity, hired Brand Communications to serve as lead writer on Charting Nursing’s Future, a look at nursing from the policy perspective. Launched in 2005 by the Robert Wood Johnson Foundation, the policy briefs were designed to educate and inform the public, including legislators, policymakers, hospital executives, and nursing education leaders.

Writing sample

“The United States spends far more on health care than other developed countries yet lags behind in key indicators of the health of its people. Insufficient access prevents many Americans from receiving care, and social, economic, and environmental factors that engender chronic conditions—a major driver of health care costs—go unaddressed. Employers and their employees suffer the consequences of this imbalance, enduring unsustainable increases in the cost of health care.
This landscape is starting to change. Momentum is building for a wide array of worksite-based care delivery and preventive health experiments that target access, wellness, cost-reduction, and safety. Studies of these initiatives’ financial return on investment (ROI) provide widely varying results, but a consensus is emerging that such programs pay off in many ways.”

Links:
Charting Nursing’s Future #25 PDF
Charting Nursing’s Future #26 PDF

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