Our Role

Campaign Manager with Sabine Kortals, Brush With Me

The Challenge

The Delta Dental of Colorado Foundation sought to reduce the incidence of tooth decay in Colorado children by funding a multi-year education campaign, Brush with Me.

Our Solution

DDCF hired Brand Communications and SabineInk to launch and manage a bi-lingual public awareness campaign that included advertising, events, media relations, partnerships, and parent education.

Campaign Sample

“Parents can help prevent painful tooth decay

  • Make it a family habit to brush together
  • Your kids will want to brush if you brush, too.

“Padres pueden prevenir caries dolorosas.

  • Haz cepillar los dientes un hábito familiar.
  • Tus hijos van a querer cepillar sus dientos si tú tambien te cepillas los tuyos.”

Results

In the first six months of the campaign, it generated 250,000 earned media impressions; more than 3,000 one-on-one interactions at events; 733,000 impressions of public service announcements and more than 5 million ad impressions.