Our role
Writer, AARP Bulletin
The Challenge
AARP produces AARP Bulletin, a monthly publication that gives 50-and-over readers valuable insights into the news that is transforming their lives.
Our Solution
AARP hired Brand Communications to write about ElderWatch, an AARP Foundation program.
Results
The ElderWatch story was among the most clicked-on stories of the month.
Writing sample
“When Barbara Latzer, 78, received a telemarketing call for a medical alert necklace subscription at $49 a month, she immediately said, ‘I can’t afford that.’
“But for the next two months, Barbara and her husband Raymond, 82, both legally blind, were barraged with calls. ‘Pay $248 to cancel the service.’ ‘We’re not going to let you get out of this.’ ‘We’ll call you day and night.’”
